Simple Things You Can Do to Make Your Website Better
It doesn’t take much to get big results
Improving your website is often easier than you might think, and can greatly enhance your ability to scale your business online. The following article will go over some of the most easy-to-prevent issues that negatively affect websites, helping you learn more about properly managing your website.
If you are noticing poor website performance, terrible Search Engine rankings, or constant complaints from your customers - you’ve come to the right place. We’ve put this article together to help you find a good solution to the frustrations you’re experiencing with your website.
How to make your website load faster
Image sizing and compression might sound complicated, but it’s one of the easiest things to edit on a website. To do this properly, determine the approximate size you need your image to be on your website, and use one of the countless free or paid applications to resize it.
The compression aspect of this issue, involves the additional meta-data attached to images from various applications - bloating the size of the file. We recommend a service like TinyPNG, which can massively reduce the size of your images, without losing any quality.
Creating shorter pages
Keep your pages brief, and ensure they are all properly linked to each other. This will reduce the amount of work with updating your site, and reduce the amount of time users are unable to find what they're looking for.
By reducing the imagery, text, and media on your site, you’ll reduce the amount of content your users will have to load. This will improve page loading speeds, but will require you to manage more pages - so ensure your web CMS will be able to handle this approach.
How to improve your Search Engine ranking
Include answers to popular questions, add alternate descriptions for images, and make sure links have descriptions. Each of these Search Engine Optimization (SEO) areas directly affects your Search Engine ranking, so make sure you are adding these to your website.
Answering frequently asked questions
Search Engines promote websites that can quickly direct users to what they’re looking for when they submit a search query. If your website contains well-written answers to popular questions regarding your business, you will expect an improved likelihood of Search Engines promoting your website.
To do this, simply consider the questions your users are asking, and provide the answers throughout your website. Be sure to keep your answers simple, so it takes less time for someone to find what they’re looking for. This will help move them through your site quicker, getting them to your key service or product pages faster.
Writing alternate descriptions
Many online users suffer from one or more visual impairments, who require alternate descriptions on images they can’t see for their screen reader to read aloud. Search Engines will check if your site has these on non-decorative and non-background images, penalizing sites that lack these descriptions.
Nearly every web CMS has the ability to add alternate descriptions onto images. Take some time to find this feature within your site, and take some time to add simple, short descriptions onto your images. Going forward, make sure you’re adding these descriptions when you update your site, which will help you secure your progress in improving your Search Engine ranking.
Adding link descriptions
If your website has links, you’ll want to make sure they have descriptions. These are pieces of meta-information that become visible when a user either hovers over the link, or uses a screen reader. Just like alternate descriptions, there is an accessibility rationale used by Search Engines for these.
Most web CMS options will let you add link descriptions, which should be a few words that explains where a link will take a user. Even if the link has the destination in the name, you should still add a link description. Add these descriptions, and you’ll have simply resolved one of the most prominent SEO-related issues on most websites.
Improving your user journeys on your website
Check your website regularly, keep the content updated, and use lots of links. These three simple activities will help make your site more appealing, easier to navigate, and perform better.
Checking your website
When was the last time you went through and reviewed your website? Regularly checking your website will help you spot issues like grammatical mistakes, broken links, and clunky features. All of these will negatively affect your site from the perspective of your users.
Out of all the activities in this article, checking your website typically takes the least amount of effort, and is usually one of the most important things to do. If you’re unaware of the issues on your site, you won’t be able to improve it for your users.
Just like an abandoned house, your website can ‘collect dust & cobwebs’ if you don’t clean it up regularly. By not making changes to your website, Search Engines and your users will associate your website with increasingly outdated information.
Keeping your website updated can be as simple as changing out a few lines of text every week, or even swapping out some images. These are relatively simple things you should be able to do easily within your web CMS, which will help keep your up to date for your users.
Adding lots of links
Links can be categorized into two groups: internal and external links. Internal links help you direct users to the pages you want them to visit, or reference information on your website. External links help you share references with your users, or to back up your claims with relevant articles or publications.
Many websites simply don’t have enough links for users to use, making it more time consuming for them to navigate through a website. By using more links, you essentially make it easier for your users to find specific information quickly.
All of the above advice, when followed properly, will make lasting improvements across your website. From faster loading speeds, to improved Search Engine rankings, to better user journeys - there’s a variety of simple things you can do to improve your website.
If you log into your website, and find that these simple activities are more complicated than you expected - you’re probably not using the right web CMS for your business. A lack of freedom to update your site will erode your progress at scaling your business digitally, which is why it’s vital you’re using the right web CMS.
To learn more about what you need to be doing for your website, get in touch with our team today.