Top Health Ingredients
Reflecting quality through an impressive B2B experience
- B2B Lead Generation
- Unique Website Design
- Powerful CRM capabilities
- Scalable Digital Solution
Creating the ideal B2B experience
Providing incredibly healthy and delicious ingredients to hundreds of businesses, Top Health Ingredients needed a modern website to assist their sales teams. We worked with them to create their current site, functioning as a useful information-centred tool for them to use.
A key focus of the site involved making it easier to manage existing and new customer profiles, which is possible through the backend CRM functionality. This made it far easier for the Top Health Ingredient team to actively pursue new leads, while maintaining their existing relationships.
It’s all about the advantages
The incredible list of health advantages was the primary focus for messaging across the product pages, as we needed to make the quality clear quickly for busy visitors. We made it almost impossible for these advantages to be missed, increasing the average time users spent on the site reading the valuable information.
Easy to manage, easy to update
From the front, the design functions well with the branding, messaging, and style of Top Health Ingredients. This consistency was done through making it easy for the Top Health team to actively keep their site updated, ensuring it always looks fresh and up-to-date.
Spec sheets for verified contacts
One of the important technical functionalities for the site involved setting up spec sheets for the various products. These become accessible for users once they’ve provided their contact information, and are manually verified by the Top Health Ingredients sales team.
It’s all about growth
Working with Top Health Ingredients, our fundamental goal was to ensure they had the digital knowledge & tools available to them for achieving their company goals. We continue to work with their team, helping them with digital and print projects that reflect the same excellent quality present in each of their unique products.