O’ Customer Where Art Thou?
We all wish finding leads was as easy as walking into the kitchen and turning on the tap.
Unfortunately, for most of us, this just isn’t the case. With the addition of COVID-19 we’ve seen that many businesses are struggling to find enough customers to just keep their doors open.
What if there was a way to get your customers to come to you? What if there was a way to get your product in-front of the people who are looking to buy it? No Voodoo dolls or sacred rain dance is going to make the water pour. The answer is Digital Marketing!
What are you doing about it?
Are you capitalizing on all that the digital world has to offer you and your business?
Are you leveraging the right platforms to get your message on the doorstep of your target audience?
What so many prospects we meet today are missing when it comes to Digital Marketing is an education. Even just the basic knowledge of where to find certain data or how to hold the people they pay to market for them responsible for their results. “The mystery box of marketing that we throw money at and hope to see some of it come back one day” as one person once described it to me really isn’t as complicated as people make it seem. The information and tools to put a proper strategy in place are readily available but are time-consuming and like any discipline, require practice to master.
What Are You Waiting For?
Digital Marketing in today’s world allows us to reach an enormous audience in a way that is both cost-effective and measurable. Your customers are online and if they can’t find you easily, they will find someone else! The first place the average consumer looks for what they want is online. Whatever type of business you are in, there will be competitors with an established web presence. If you don’t know where to get started, check out what kind of content they are using and emulate what you see working effectively.
Many Business Owners still think that their best strategy is to simply to wait for customers to show up. Too many of our conversations start with debunking the myth that getting started online isn’t manageable and that it can’t be affordable for small businesses. When managed effectively, there is full control over where and how money is being spent. When you have this kind of control and access to all the data - with the right strategies and effective implementation, Digital Marketing tactics are the most cost-effective way to market your business.
Ok – Now What?
There is no generic guide that works for every business. If you have the time, Google offers plenty of free resources including their Digital Garage. Or if you’re like most business owners and wearing 15 hats already, set up a discussion with a Digital Marketing Professional who can evaluate your business goals and provide you with a strong recommendation for a marketing strategy that will produce the best ROI.
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