How can I grow my Facebook following?
Reach and growth are only limited by your AUTHENTICITY, CREATIVITY, and BUDGET if you choose to invest in paid advertising.
Authenticity - This is the key to organic growth on social media. It's like the audience can tell when someone trying to sell them something and they'll quickly make you vanish from their feeds, but if you're offering genuine value with a personal voice they'll respond and turn your offer into a viral success.
If people are always telling you how approachable you are, how much they appreciate your candid, easy going and engaging nature, then that authenticity is easily translated to a social media platform.
If you're more linear in your process, then your job is to be able to recognize a member on your team who excels at this - the one who everyone gravitates to at the water cooler, or the office party and tap them for their natural strength in this area.
Of course, like any skill set, there are those whose natural gifts have been focused into a specialized service and you can hire social media mavens who excel at communicating your unique brand and offers to your audience in a way so engaging that you may even find yourself clicking on a button to purchase before realizing it's your own offer.
Creativity - If you think about your own Facebook feed, what catches your eye? There's something about people who have a knack for communicating in a fun, engaging and insightful way that makes you stop and take notice. There are no limits, only the limits of one's own imagination.
The challenge with creativity is combining the bottom line of business results with fun. It's a special kind of person who has just the right mix of business savvy and creative expression. You'll have a good idea if this person is already on your team and they will have a track record of coming up with marketing that makes you thankful they're working for you.
The one caution with creative expression is that you need to consider that things aren't always received the way they were intended. Balancing creativity with business maturity is a must in order to ensure that when people are seeing your brand it's in a positive light. Until you know that whoever is looking after this detail gets that balance right, you should have an approval process set up by someone who can easily recognize this distinction.
Budget- While more money can guarantee more exposure, it doesn't guarantee more customer spending. Market research is the key to ensuring that every dollar spent on Facebook is one that eventually results in more than a dollar in customer spending. The goal, of course, is to have every dollar spent on advertising turn into multiple dollars spent.
This requires someone who can track and read the metrics on your Facebook platform as well as a way of connecting all associated spending back to the Facebook post that caught their attention. This turns your budgeting into simple math and once dialed in will make you want to spend as much money as possible when each dollar spent results in multiple dollars in sales.
If you already have someone on your team who obsesses over the tracking of your Google AdWords campaign and your email marketing campaigns, they can easily be trained to read these combined metrics as well.