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  1. Case Study
Client: The Lavender House


How MediaShaker Helped an Edmonton Flower Shop
Increase Holiday Sales by 20%

A comprehensive digital transformation leveraging SEO, Paid Ads, and Social Media to dominate the local floral market.


Sales

+20%

Holiday Sales

ROAS

518%

Holiday Sales

Social Views

819K

Social Views

Monthly Visitors

4.2K

Monthly Visitors


Client Overview

Client

The Lavender House
Industry

Retail Florist / Local Ecommerce
Location

Edmonton, Alberta
Services Provided
  • SEO
  • Paid Ads
  • Social Media
  • Web Design







The Lavender House is a premier local florist in Edmonton, known for their stunning, handcrafted arrangements and dedication to quality. Despite having a strong local reputation, they were struggling to translate their physical storefront success into consistent digital growth.


They partnered with MediaShaker to overhaul their digital presence, with a specific goal of increasing online orders during peak seasonal periods like Christmas and Valentine's Day, while building sustainable year-round traffic.

The Challenge

Before the engagement, The Lavender House faced significant roadblocks preventing them from dominating the local digital space.


Rebrand & Lost Recognition

After cannabis legalization, the shop rebranded from 'Best Buds' to The Lavender House, triggering a significant sales decline.

National Competitors

Battling large national flower delivery networks that dominated search results with massive advertising budgets.

Local Visibility

Struggling to stand out among dozens of other local florists for high-intent searches like 'florist near me'.

Rising Ad Costs

Experiencing inefficient ad spend during peak seasons due to poor targeting and unoptimized landing pages.


The Underlying Issue


Their existing website was holding them back. It lacked essential ecommerce functionality, was slow to load, and wasn't optimized for mobile users, where over 70% of their traffic originated.

 View Web Design 






The Strategy

A four-phased approach to rebuild their foundation and aggressively capture market share.



Step 01
New Website Development


We launched a completely redesigned ecommerce platform in September, just ahead of the busy holiday season. The focus was on removing friction from the buying process.


  • Mobile-first design for on-the-go shopper
  • Streamlined 2-step checkout process
  • Optimized site structure for search engines
  •  Lightning-fast load times

Step 02
Local SEO Domination


With the new site in place, we executed a localized SEO strategy to capture high-intent buyers looking for immediate flower delivery.


  • Targeted "flower delivery Edmonton" and "florist near me"
  •  Optimized Google Business Profile
  •  Created dedicated service area pages
  •  Implemented local schema markup

Step 03
Precision Paid Ads


We deployed highly targeted Google Search campaigns to capture demand during critical purchasing windows, ensuring maximum return on ad spend (ROAS).


  •  Focus on same-day delivery keywords
  • Aggressive bidding during peak seasons
  •  Negative keyword lists to prevent wasted spend
  • Retargeting campaigns for cart abandoners
Step 04
Visual Social Growth


Flowers are highly visual. We leaned into short-form video content on Instagram and TikTok to build brand awareness and local following.


  • Bouquet creation timelapse videos
  • Showcasing staff's smiling faces
  • Paid amplification of top-performing posts
  • Influencer partnerships for local reach

View Instagram Profile

  1. Case Study
Client: The Lavender House


The Results

Data gathered over a 90-day period following the implementation of the new strategy.




+20%


Holiday Sales Growth

Year-over-year increase in December orders, driven entirely by the new digital funnel.


518%

Return on Ad Spend

$5.18 generated for every $1 spent on Google Ads.

4200

Monthly Organic Visitors

High-intent local traffic via SEO.

1600+

Keywords Ranked

Top positions for primary local search terms.

7.02%

Conversion Rate 

Successfully converted 7.02% of all Google Ads traffic into confirmed orders for our floral art.

153,000

Targeted Impressions

Generated massive local visibility, ensuring The Lavender House remained top-of-mind for floral shoppers in the Edmonton area.

3.59% 

Click-Through Rate

Proved our ad copy resonated with local shoppers, significantly lowering our cost-per-click by maintaining a high Quality Score with Google.







Why it Worked




A Strong Foundation

We didn't just run ads to a broken site. We fixed the conversion engine first. The new website ensured that when we drove traffic, it converted at a high rate.


Intent-Based Funnels

We separated buyers from browsers. SEO captured people researching, while Paid Ads captured people who needed flowers delivered today.


Real People, Real Brand

Showcasing the faces behind the flowers, like owner Kimberly, built genuine local connection and trust that no ad budget alone can create.


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