Back in Business - Accelerate your online presence

Back in Business - Accelerate your online presence

Facing a new normal for small business owners can feel like a daunting task, but it doesn’t have to be.

Getting back to a new normal

Creating a new normal for small business owners can feel like a daunting task. You’re back in business, but customers aren’t as likely to walk through the front door anymore.

Keeping your budget in mind, having an eCommerce site might not be a viable option right now, but small business owners should not worry, because the internet universe is vast and has many opportunities that you can benefit from to accelerate your online presence.

COVID-19 has shown everyone how important a digital presence is.
                                COVID-19 has shown everyone how important a digital presence is.

Adapting to change

People today are being cautious about where they are going, they want to plan ahead, and they want to be sure of what they’re buying before even driving there. Your priorities should involve letting customers know you’re open for business, and you have the products they’re looking for. Here are a few things you can use to accelerate your online presence, for free:

Your site is your home base for your digital presence. Make sure you’re using it properly. Your site is your home base for your digital presence. Make sure you’re using it properly.

Your Website

  • Your website is a powerful tool, and it doesn’t have to be an eCommerce website to drive people to your store. Guide them to your store, by making sure that your locations are visible, that your phone number is easy to find, and most importantly, that the information you have on there is relevant to today’s situation.
  • Have a small link to what you are doing to facilitate and respect the social distancing guidelines.
  • Offer them a coupon for their purchase, an incentive so they can come back and enjoy your products again.
  • Offer them curbside pick-up or phone pre-orders so that they can simply walk in, pay and leave.
A Google My Business account is a must for SEO - don’t forget this! A Google My Business account is a must for SEO - don’t forget this!

Google My Business

  • Claim your own Google My Business listing by signing up on https://www.google.com/business/
  • This is a free tool that helps business owners have free and relevant information displayed to people on the internet.
  • This free listing has the ability to push posts, photos, menus, phone numbers, emails, make reservations, etc.
  • Whatever you do on your website, you should do so on your Google My Business Listing, which helps people find you and your products or services faster
Social media platforms are always connecting new & returning customers to the brands they love. Social media platforms are always connecting new & returning customers to the brands they love.

Social Media (Twitter & Facebook)

  • Facebook and Twitter are the perfect platforms to push important information about your business being open.
  • With Facebook’s new “COVID UPDATE” section, you can post information relevant to being open again, or having extended hours, curbside pick up, contactless delivery, etc.
  • This free listing has the ability to push posts, photos, menus, phone numbers, emails, make reservations, etc.
  • Whatever you do on your website, you should do so on your Google My Business Listing, which helps people find you and your products or services faster
This normal might just be the new normal going forward for years to come. This normal might just be the new normal going forward for years to come.

Say hello to the new normal

The “new normal” is making us all find new ways to stay connected, and since we will be living part of our lives virtually, knowing how to accelerate your online presence is vital for your business.

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