7 Essentials to Prepare your Online Store for the Holidays
Colder days are approaching
The calm before the sale
With colder days approaching, bringing more people together indoors at home - now is the perfect time to ensure your online store is ready for the busiest shopping season of the year. To make sure you get the most out of your eCommerce investment, we’ve put together this simple list for you to check before the online shopping spikes.
1. Can you easily update your online store?
Surprisingly, most business owners aren’t using the right web CMS for their business - making it needlessly challenging for them to modify their eCommerce website. If you’re going to take advantage of your online store, adding and adjusting promotions, you’ll need to be able to edit your online store. If you run into challenges here at the first check list item, you’ll want to give us a call so you don’t miss out on the increased online activity this Winter.
2. Do you have your promotions organized?
It’s easy to think about creative sales and promotions, but you’ll need to make sure you have the details organized before you start discounting. Ensure you know exactly what products/ services are getting discounted, how you’ll configure that on your online store, and how to communicate that. If your sale isn’t properly organized, it might lead to an issue with your configurations - creating an embarrassing experience if customers aren’t able to checkout with the discount.
3. Are you active on all of your online platforms?
You don’t need to be on every social media platform - but you should be active on the ones that your customers are using. From announcements to reminders, social media is a great, inexpensive tool for you to communicate your sales and promotions. Make sure you’re posting consistently in the months leading up to your sale, getting your customers used to expecting messages from your business. A little effort here will go a long way during your promotions.
4. Do you know how to make your ads and banners?
There’s a surprising amount of technical nuances that make or break an ad for a promotion. There’s also an incredible variety of places you can promote your sales with ads and banners. If you don’t know what these nuances and options are, you’ll probably be less than happy with the results of your display ads. Take some time and confirm that you either have the tools and knowledge to make your ads, or get in touch with us today to quickly prepare all of the ad assets you’ll need this holiday season.
5. Have you checked your online store’s performance lately?
You might have the prettiest online store, but if it doesn’t work for your business - it’s time to revisit your eCommerce investment. Looking at the ‘performance’ involves checking the site traffic, online sales, and technical performance. You should be familiar with all of the tools available to you that let you check these, since they’re essentials with monitoring your online store. If you’re not sure how to check these, you can reach out to our digital marketing team at Mediashaker - and we’ll help you improve how you monitor your online store.
6. Do you have goals, metrics, and indicators to measure your sales?
It doesn’t do you any good to have a sale, and not have a goal in mind that supports your decision to run that promotion. You should always be backing your promotional decisions with metrics and indicators that tell you if your marketing is getting better or worse each season. Having these set up before your sale, will make it much easier for you to pivot your digital marketing efforts mid-holiday season to match your customers’ behaviours.
7. Are you still passionate about your business?
This might seem like a silly question, but running an online store can be an exhausting experience for many business owners. If you feel unmotivated to take advantage of the holiday season, take some time to think about what you have to invest into your eCommerce website for it to benefit your business. Your online store doesn’t need to be an exciting experience for you, but it shouldn’t frustrate or tire you. Odds are, if you’re feeling unmotivated about your online store - you’ll benefit from choosing a better web CMS for your business.
It's time to get ready for the sales. Call us today.