Minimizing your Overhead with your Website
From bricks to clicks
This year has been full of new challenges for a majority of businesses, requiring them to innovate and adapt to an increasing digital demand by consumers. As a result, the need for a web CMS that reduces your overhead has never been greater.
By moving parts of your operations to your website, you can reach larger audiences, serve more customers, and reduce your operating expenses.
This article will go over the recommended process for upgrading your website, helping you understand the effort & investment required to minimize your overhead. Depending on your business, services, and products, you may want to adjust this process to meet your unique goals & needs.
Why you need a great website
A website delivers value to your business by giving you more effective tools for customer acquisition and loyalty-management. This is the most fundamental goal that you should be striving towards with your site, because the rewards will help you significantly with reaching your strategic goals.
Centralizing your tools involves selecting a web CMS that lets you engage with your customers at every step of a business cycle.
With the right web CMS for your business, you’ll be able to work on improving your customer experiences with minimal investments of time, money, and resources. Using a web CMS that doesn’t compliment your business can achieve similar results, but the cost to use it will likely be significantly more. Using the wrong web CMS is a prominent reason that many business owners have become frustrated or given up on their digital investments.
If you are able to quickly accomplish parts of your operation with a website, you'll be spending less time & money on delivering services and products to your customers. How efficient your new process is depends on the web CMS you choose to invest in.
Planning your new website
The first steps to setting up your new website can be done before reaching out to a web contractor or agency, which involves you listing out your existing business operations. You should have a sophisticated and organized understanding of how you currently acquire, serve, and maintain customers.
This breakdown will influence nearly every part of your new site development, from the user journeys, to the aesthetic, to the digital marketing tools.
Skipping this planning is likely to result with end results that don’t deliver the value you were hoping to get with your new website. Additionally, it will be challenging for you to understand how much your business benefits from its digital investment.
To help visualize and organize your operations, try mapping out how your customers and employees fit into your service model. By also mapping out your employee journeys, you'll have an easier time understanding what functions your website will need to serve for your staff.
Getting the right support & tools
Many businesses do not have the resources to sustain a web development team, who instead rely on starting a relationship with an agency. This approach will give you access to a support network at a fraction of the cost of hiring a team full-time, and instantaneous insights into best practices with web development.
By working with an agency, you should be able to learn how your planning can translate into a website designed around your business goals & needs. This collaborative approach will help you achieve the results and value needed with your website.
The agency you decide to work with will also help you understand what digital tools you need, which will translate into picking the right web CMS for your business.
Building the new site
The development of your new site involves two key stages: the design and build stages. Both of these stages should involve your input, which will help prevent the development from straying away from what you need in a website.
The design stage is a digital interpretation of your existing operations, reflected in visual planning that should showcase improvements in your customer journeys. A key takeaway from the design stage is being able to visualize how you will use your website to deliver more value to your customers.
Developing your new site occurs after the design stage, and involves the technical setup & configuration. This ‘back-end’ work is critical, as the quality of this work will directly influence how easily you can use your website to scale your business.
Because your website will almost certainly be built on a web CMS, you'll have access to tools that make it easier for you to edit your website (front and back-end). Not every web CMS is easy to use at first, but they are designed to streamline the process of managing & leveraging a website for a business, and will require some time to learn & master.
Taking care of your site
Ultimately, the value that your website provides you is a product of how well you manage & update it over time. An excellent website can quickly become obsolete or even useless when it isn’t maintained properly.
This is why it’s critically important that you have some level of training on how to maintain your website post-launch. This knowledge will allow you to properly adjust the content, configurations, and settings when needed.
From usability to SEO, there are a variety of factors that reward updated websites, and it shouldn’t take you too long to achieve this with the right web CMS. This is where your support network (your agency) should be leveraged, as they will be able to assist you with learning how to keep your website updated, well managed, and properly maintained.
Adapting your business to a digital format has numerous benefits, and can be easily done with the right approach. These benefits will help you grow your team, expand your business, and deliver more value.
If you’ve been considering reapproaching your website, this is the time to do so. Consumers are becoming increasingly interested in better digital experiences, with the ‘bar’ being set higher and higher by innovative businesses.