10 Essentials For Local SEO in Edmonton
There is a quote that states, “if you build it, they will come.” Sadly, this quote doesn’t extend to the always shifting world of the internet. You can have the best looking, most functional site in the world, but it doesn’t guarantee traffic or engagement. Without a good Local SEO plan in place your website will rank poorly in Google and other search engines, meaning nobody will get the pleasure of learning more about your brand in Edmonton or further afield.
According to Google "4/5 consumers now use search engines to find products, services or experiences nearby."
So how do you boost your local SEO visibility? The following ten steps will get your Edmonton business website on Google's radar and help increase your local businesses' visibility in Search Engine Results Pages (SERP's) within the Edmonton area.
1. Claim Your Google+ Business Page.
Investing even a modicum of time and energy into claiming your Google+ business page will pay off with improved local search visibility, especially if you have a small business. Google loves it when you play in their sandbox. Make sure your profile is 100% complete so you are providing Google with as much information as possible about your business so they can easily include your website in their local listings.
2. Optimize Title Tags & Meta Descriptions
The title tags and corresponding meta description tags on every page of your site should be optimized to let searchers and search engines know where your business is located. The mistake many businesses make on their website is only optimizing the homepage page and ignoring other pages.
3. Add A Clear NAP And Google Map To Your Contact Page
Make sure your contact page is visible from your homepage and also all other pages on your site, either in the header or footer ideally. The contact page itself should have a clear NAP (name, address, phone number) and a Google Map.
4. Optimize the Content On Your Site For Local Keywords
You want to make sure the content on your site confirms what your page title states but in a semantic way. Google is shifting more and more towards semantic search, looking at the intention of what the searcher is looking for and their location so they can present results that are more personalized.
So, if you were to write for your own blog with semantic intention targeting the keywords ‘Edmonton Interior Design’, then you need to not only discuss interior design but talk about interior design in the homes and neighborhoods of Edmonton.
5. Make Sure Your Blog Content Is Also Optimized For Local Keywords
It is easy to get a little lazy when writing blog content for a local business website. Instead of localized content, articles are typically generic “5 tips” and “how to” content which provide good advice, but isn’t based on what is happening in the local community. Keep abreast of current events and stay dialed into the community and then create blog content accordingly.
6. Add Local Photos and Videos To Your Content To Compliment It
Don't just create walls of text on your website. Compliment your site's content with interesting local photos and videos How will Google know this media is optimized for local search? The media file names, alt tags and titles of every image and video should include local keywords that describe the scene in the media.
7. Make Sure Your Social Networks Are Localized And Connected To Your Website
Make sure your social profiles are complete with your business's name, address and phone number on them and link back to your website. Cross posting content from your website to these social profiles and create new localized content also for them specifically. These social signals will help tell Google you are a well established local business.
8. Build Local Links From Authority Sites
Building local links to your site should include adding your business information to local directories. Other good linking ideas include setting up a resource page on your site to review complimentary businesses in your area, providing useful content to other local websites in exchange for a link and connecting with local educational websites to earn valuable .edu links.
9. Make Sure Your Site Is Mobile Responsive
A lot of local search is now occurring when people are on their mobile devices. Mobile users walk around town looking for local businesses that can satisfy their immediate needs. You need to make sure these searches can find the right information on your site quickly and easily otherwise they will find a site that can.
10. Use Micro-data To Reinforce Your NAP
You want to add micro data to your site that is consistent with the NAP settings you have already used on your website. This reinforces your sites local business information to Google. Check schema.org for information about adding micro data to your website.
How Mediashaker Can Help
At Mediashaker we help Edmonton businesses create an effective local search
engine marketing campaign that will greatly increase brand exposure and
website traffic leading to more conversions. Please give us a call today
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