When multiple consulting businesses regurgitate the same information within the industry, Bruce and Mitch had only one mission in mind: disrupt the market.
The sky was the limit, and as we soon found out, we had to push through the sky and into space. The result was a daring statement to match two daring consultants— "Consulting is Dead". With such a cheeky message, we had to make sure the rest of the website could follow suit.
Soon after settling on our main statement, the website started to piece itself together. With the website's eccentric imagery coupled with gusty claims, Bruce and Mitch welcomed the unveiling of their new website with a target on their backs.