The 3 Most Common Facebook Marketing Myths
1. The number of fans you have is the number of people who will see what you post.
FALSE - Most pages reach only 1% of their fans.
SOME reach 300% of their fans - this means that what was posted went VIRAL.
If you have a Facebook following of 5,000 fans and only 50 people on average see your posts, what is the increase in exposure if 15,000 people see your posts? 30,000%
2. People who use Facebook aren't there to spend money and don't want to be advertised to.
FALSE - Nobody wants to be 'sold' things, but everyone loves great value and no one can resist the right offer.
Imagine if you didn't have to do any traditional advertising, if you could go directly to your customers and inform them of your latest offer and you were able to pass on the direct sale savings to them - you can do precisely that.
3. Advertising is Advertising - you need to spend money to make money
FALSE - Just like with all advertising, spending money doesn't guarantee you'll make money. It needs to be the right strategy, but unlike other forms of advertising, there is a FREE way to reach your customers if they trust the conversation that you engage with them in on your page.
Facebook wants people to spend more time on its platform, so if you create great content and engaging posts that people 'Like,' 'Comment' on and 'Share' Facebook will reward you with FREE additional distribution. Your reach will get pushed into more and more feeds based on how quickly people respond to and share what you've posted.