Simple 2 Step Facebook Campaign
- Imagine you go to buy a leather jacket and they ask if you'd like to be notified of their exclusive 75% off sales 2 days ahead of the general public. You say you would and they have you add them to your Facebook feed while they ring you up.
- 45 days later their notice of their 75% off sale begins showing up in your feeds reminding you that in two weeks that Facebook members will receive a two day advance notice and code for the sale. This continues every day until the two day notice and the code is provided via Facebook and you go in and pick up the only jacket in your size that's on sale at that price.
This is how you build an entirely new avenue of customer service and
loyalty. And if you're not doing it, your competition will be building
these forms of reach and service and growing their list exponentially
every day organically while you're paying for traditional advertising.
The degree to which Facebook provides a business a direct link to their customer can't be overstated. At this point virtually everyone has a Smart Phone and the amount of time people are spending on it is overtaking their use of the home computer. Time spent on Social Media is on the rise and if you're not in your customer's feed, someone else is getting their attention and their consumer dollars.